ArtsNova Digital Art Gallery Logo

Web Consulting Services

web consulting acronymns

In addition to being a creative coder, digital artist and lecturer, I am also a provider of web consulting services. My background in web development stems from having served as an Advisory Technical Staff Member at Advantis; as a Senior Technical Consultant at IBM Global Services; and as a Senior Network Manager at ATT Global Network Services. I have provided pro bono web consulting services to National Space Society, New Media Caucus, Planetary Studies Foundation, and served as Website Director for the 2010 International Space Development Conference.

 

The web consulting services I provide, whether for a new site or the redesign of an existing site, are focused on:

  1. working with the client to establish a clear and definite vision of goals/objectives for their website.
  2. performing content analysis to insure consistency with and support of the agreed upon website goals/objectives.
  3. using the principles of information architecture to design a navigation hierarchy by which site visitors can intuitively locate content.
  4. creating wireframe/prototype site designs for UX/UI (User Experience/User Interface) evaluation.
  5. implementing best-practice SEO (Search Engine Optimization) strategies.
  6. identifying optimal and client-appropriate SEM (Search Engine Marketing) and SMM (Social Media Marketing) strategies.
  7. selecting an appropriate CMS (Content Management System) and web hosting provider.
  8. providing any relevant training the client requires in order to self-manage their web presence.

 

Additional areas of web consulting include:

  • creating/acquiring a domain name.
  • in the case of Wordpress sites, selecting an appropriate theme.
  • using Google Analytics to analyze site traffic.
  • creation of videos for Youtube/Vimeo.

For artists, photographers, and illustrators I provide consulting on the selection and usage of print-on-demand (POD) services. Examples of POD platforms include (in alphabetical order) CafePress, FineArtAmerica, Redbubble, Society6, SaatchiArt, and Zazzle.

 

To inquire about my availability and fees, please contact me either by phone at 847.923.7122 or but using the contact form on this site.

 

Acronmyn Key for A Web of Acronymns image

For people who are curious about the meaning of one or more of the acronymns that appear in the image above, following is the acronymn key.

301
Not an acronym. 301 is the code associated with a permanent redirect used to indicate that a page has been moved.
CDN
Content Delivery Network, Cloudflare for example.
CGI
Common Gateway Interface. My Automatic Art Title Generator is an example of using CGI.
CMS
Content Management System, Wordpress for example.
CRO
Conversion Rate Optimization
CRUD
Create, Read, Update, Delete - used in database management.
CSS
Cascading Style Sheets
CTR
Click-Through Rate
DNS
Domain Name Server
DOM
Document Object Model
HTML
Hypertext Markup Language
LAMP
Linux, Apache, MySQL, PHP/Python/Perl. To clarify, a computer using a Linux operating system that is running Apache as the web server, MySQL as the database server, and running PHP as a way to dynamically create web pages. Note that sometimes the 'P' is extended to include Python or Perl. The CGI programs I write use Python as the scripting language.
MEAN
MongoDB, Express.js, Angular, Node.js. A database and Javascript alternative to LAMP.
PHP
PHP Hypertext Preprocessor (yes, the 'P' in PHP stands for PHP. Originally this language was named Personal Home Page
PPC
Pay Per Click
SaaS
Software As A Service is a software licensing model with the software itself being remotely accessed by the customer via the Internet.
SEM
Search Engine Marketing
SEO
Search Engine Optimization
SERP
Search Engine Results Page
SQL
Structured Query Language - a programming language used to interact with relational databases.
UI
User Interface
URI
Uniform Resource Identifier
URL
Uniform Resource Locator
UX
User Experience
WTF
I think you can figure out what this one means.
XML
Extensible Markup Language

Design Quotes For Your Consideration

The open secrets of good design practice include the importance of knowing what to keep whole, what to combine, what to separate, and what to throw away.
Kevlin Henny, software developer and author

 

A well-designed and humane interface does not need to be split into beginner and expert subsystems.
Jef Raskin, Apple Macintosh project and human–computer interface expert

 

Designers must do two seemingly contradictory things at the same time: They must design for perfection, and they must design as though errors are inevitable. And they must do the second without compromising the first.
Bob Colwell, Director of the Microsystems Technology Office at DARPA




Explore the Art